If you are planning to grow your league or to recruit new teams to enter competitions such as U19 T20, you can use Twitter to message a wide audience, particularly if a prominent account shares (‘retweets’)

Follow other clubs and turn notifications on for them.

Promote and manage a player loan scheme within your league by providing details of clubs looking for players and players looking for a game.

This could be an official team photo or simply an amusing anecdote.

Twitter has recently introduced a poll feature that allows you to ask the opinion of your followers.

Follow local accounts so you know what’s happening in your area, share their initiatives to build goodwill, so they do the same for you.

Provide regular updates from all your fixtures, pulling in live updates from around the grounds. Tweet live updates at major points in the game to keep everyone at clubs informed.

It’s important to remember that social media is supposed to be fun. Cricket clubs, too, are fun places to be, so reflect that in your Twitter feed. Don’t be afraid to post that funny video of the number 11 trying to bat with a Kwik Cricket stump – as long as it’s respectful.

In rare circumstances platforms like Twitter can amplify your content. Having a presence online can allow you to capitalise on people’s interest in sharing stories – like Wirral CC did when they were bowled out for 3.