Standards For Good Digital Practice

This guide shows you lots of free and simple way to use digital tools to talk with clubs, captains and players to get more games played.

However, sometimes digital tools can be used negatively... to insult others or spread misinformation. One way to make sure this doesn’t happen is to adopt a simple and clear set of principles – a digital charter – which everyone can agree to abide by. We recommend that you share this charter with your fellow cricketers to ensure the spirit of cricket is reflected online.

Digital Dos

  • Conduct yourself in the same respectful and courteous manner online as you would at home, in the workplace or on the pitch

  • Remember that everyone you speak to online (e.g. via email) is a real person… always consider how you would speak to them face-to-face before pressing send

  • If you feel that anyone is causing offence via your digital channels then immediately contact the perpetrator to discuss their behaviour... if the behaviour continues report it to the relevant league or club

  • Use common sense when posting information about controversial topics online (such as umpiring decisions)... consider whether this is likely to cause offence to others

  • Ensure you have someone’s permission before including them in digital communications

Digital Don'ts

  • Share views or post content (e.g. photographs or videos) that others may consider defamatory, intolerant or offensive

  • Criticise the performance of other players or officials

  • Share your, or others’ personal details online with someone that you don’t know or you suspect could be illegitimate

  • Post to social media with anything that infringes any legal rights (e.g. copyright)

  • Bombard people with digital messages

  • Share video or images that belong to other people without their permission, or reasonable assumption of use (for example, if they’ve uploaded it to social media, they should assume it may be shared. However, bear in mind the difference between someone uploading something for their friends and family to see and a club page sharing it with all their followers)

A Digital Charter

1

Be Respectful

There is no place in cricket for offensive behavior, defamation or intolerance - that includes online.

2

Cricket First

Put the game we love at the heart of everything we do online.

3

Be Conscientious

Remember that you are responsible for anything you write or post online.

4

Try to take online issues offline

If a member of your community is saying offensive things online try to speak to them face-to-face or via a private online conversation (e.g. email) to understand their grievances and explain to them why you think their behaviour is inappropriate.

5

There are many types of cricketers

Although we may all use the same digital tools, we each have different needs and opinions. Be considerate of how others might be using digital tools.

6

Provide valuable information

Always think about the types of information you can share online and the value these bring to the cricketing experience.

7

Be timely

Digital offers a great opportunity to provide the latest news when people need it.

8

Ask the community what they want

Digital tools are great for gathering feedback - use them to improve the experience of cricket.

9

Use your common sense

Remember that anything posted on the internet has the potential to be seen by the rest of the online world.

10

Have fun

Cricket is the game we all love, use digital to share your passion.

Download

Print and share a copy of the digital charter with members of your league.

Data Protection

There are various laws that determine how you can use personal information when contacting individuals for direct marketing purposes whether using traditional or digital tools (such as Facebook and WhatsApp).

The main legislation is the Data Protection Act 1998 but you also need to consider the Privacy and Electronic Communications (EC Directive) Regulations 2003 (as amended).

The following checklist should help you with your obligations when communicating with individuals.

Obligation:

  1. Official register. Check your notification on the Information Commissioner’s Register of Data Controllers to ensure that it covers what you propose to do. Go to ico.org.uk to find out more on how to register.
  2. What data to collect. Collect only the data you need for your direct marketing e.g. if you do not plan to use mobile numbers, don’t collect them.
  3. Cookies. If you collect data online and use cookies, you must provide information about what cookies you use and what data is collected by the cookies and get each user’s consent before you place or use cookies.
  4. Children. If the individual is under 16, make sure you get consent of the parent or guardian to collect the data.
  5. Provide information about your organisation and the data you will collect. At the time you collect the data, make sure you explain: who you are, what you will use the data for and who you will disclose the data to. If you pool the data with other information you know about the individual, say so.
  6. Electronic direct marketing. If you intend to use the data for direct marketing purposes by any electronic method (e.g. email or text message, tailored on screen message or through social media) you must get prior consent from the individual. In addition, with each direct marketing message you send to an individual, you must include a mechanism for him or her to unsubscribe from future direct marketing communications. 
  7. Check your suppression lists. Individuals have an absolute right to opt-out of direct marketing at any time. Before each communication, you should check your internal suppression list and must not direct market to anyone who has said ‘no’ to direct marketing.
  8. Data security. All personal data must be stored securely. When it is in transit, it should be encrypted.
  9. Using third parties to help you. You must have a written contract with each third party under which they must commit to keeping the data they hold or handle secure. The contract must also prevent the third party using the data for its own purposes.
  10. Location of the data. The data must not be sent to or held outside the European Economic Area. If this is a problem you should get advice on whether the data can be held or used somewhere else and, if so, how to do that lawfully.
  11. Keep data up-to-date. Remember to check every so often that the information you hold is accurate. When you don’t need it any more for the purposes for which you collected it, securely delete it.

 

You may need some help to deal with some of the things in the checklist above. If so, you should speak to your legal adviser if you have one. Free information is available from the Information Commissioner’s Office at ico.org.uk

Related Content

  • Unlocking The Power Of Digital

    Unlocking The Power Of Digital

    What could digital do for your league? Learn the basic facts and top-performing tools to reach clubs and players.

  • Game Day Factors

    Game Day Factors

    Use digital tools to send live updates and encourage cross-league collaboration when wet weather and player shortages set in.

  • Useful Examples

    Useful Examples

    There are lots of ways that social media and digital tools can help your league to communicate with players and the public.